K33: Norwegian Bitcoin King. Interview with CEO Torbjørn Bull Jenssen
26/6/25
In this episode of the Bitcoin Family Office podcast, Steve Platz interviews Torbjorn Jensen, CEO of K33, to discuss the evolution of Bitcoin, the business model of K33, and the future of Bitcoin in finance.
Jenssen shares his journey into Bitcoin, the strategic importance of Bitcoin collateralized lending, and K33's approach to building a Bitcoin treasury.
The conversation also touches on the regulatory landscape, and the metrics that matter for Bitcoin treasury companies.
Throughout the discussion, Jenssen emphasizes the long-term vision for Bitcoin as a new world reserve currency and the importance of aligning shareholder value with Bitcoin accumulation.
Chapters
00:00 Torbjorn Jenssen's Journey into Bitcoin
00:48 Understanding K33's Business Model
02:54 Bitcoin Collateralized Lending and Banking Relationships
05:27 K33's Bitcoin Treasury Strategy
06:27 The Future of Bitcoin in Finance
09:50 Funding Strategies and Shareholder Value
13:34 Raising Capital in Bitcoin
16:16 Building a Bitcoin Treasury Ecosystem
19:20 The Role of Altcoins in Wealth Management
22:14 Key Metrics for Bitcoin Treasury Companies
24:12 K33's Future and Market Positioning
27:23 Regulatory Considerations for Bitcoin Holdings
31:09 Closing Thoughts
Links
K33 AB: https://k33.com/
Torbjørn's Twitter: https://x.com/TorbjrnBullJens